Inkitt is the world’s first data-driven book publisher and has developed an algorithm that can predict bestsellers. Inkitt’s digital library currently holds more than 80,000 stories spanning all genres: romance, fantasy, sci-fi, mystery, thriller and more. Inkitt’s mission is to democratize publishing by putting the power in the audience’s hands: “If readers love it, we publish it.” The company’s algorithm analyses over 1,200 reading behavior dimensions to identify patterns and understand which novels have a strong potential to become future bestsellers. Once a novel is picked up by the algorithm, Inkitt publishes it and also supports the author with cover design and editing services as well as a dedicated marketing team to promote the book.